Pizza is the most repeatable order in American food. The customer who liked your pie last Friday is statistically going to want another pie this Friday, and the only question is whether they think of you or of the brand with the better text-message game. This snapshot makes sure it is you.
The problem
Pizza shops sit on huge order histories and use almost none of it. Toast or Square knows who orders a large pepperoni every other Sunday at 5:40pm. Your marketing tool, if you have one, does not. So the Sunday-pie household gets a generic “20 percent off any order” email at 9am on a Tuesday and ignores it, and the lapsed weekly customer who switched to a competitor never gets a single touch.
The other problem is event volume. A Saturday college football game, a Sunday Eagles game, a Thursday NBA Finals night: each of those is a 30-percent-volume day if you remind your list, and a normal Tuesday if you do not.
What the snapshot ships for pizza
- Sunday family-pack auto-broadcast on Friday afternoon to household-tagged guests
- Slice club QR loyalty with tenth-slice-free redemption SMS
- Delivery win-back ladder at 14, 28, and 60 days lapsed
- Game-day SMS broadcast tool tied to NFL, NBA, NCAA, and World Cup calendars
- Lunch-daypart trigger for personal pizza and by-the-slice office traffic
- Bundle upsell (“add wings and a 2-liter for $7”) inside the online order flow
- Birthday pie offer that fires 7 days before the date with a one-tap claim
- Two-pizza Tuesday recurring blast with auto-stop if the guest already ordered that week
Every flow respects the order history so you are not texting the customer who already ordered an hour ago.
How a typical install looks
Day 1 — Import. The snapshot drops into your GHL sub-account, your POS webhook is wired, and your sending domain is authenticated for high-volume SMS.
Day 2 — Brand. Your shop name, pie photography, voice, and color palette go into every template. We rewrite the generic snapshot copy to sound like you, not us.
Day 3 — Test. We push a test family-pack broadcast to an internal group, a test slice-club punch, and a test win-back. You see every touch from the guest side.
Day 4-7 — Launch. Game-day calendar gets loaded with your team’s schedule. Family-pack broadcast goes out Friday. Slice-club QR codes get printed for your counter.
What changes in 30 days
Operators typically see Sunday volume lift 12 to 20 percent in the first month from the family-pack broadcast alone. The slice club generally pulls a 28 to 40 percent opt-in rate on counter traffic, which converts directly into more weekly repeat covers and a higher per-guest annual spend.
The win-back ladder is where the cash hides. Most pizza shops have hundreds of customers who used to order weekly and silently stopped. A 28-day nudge with a real offer usually pulls 8 to 12 percent of that list back into a single order, and a third of those reactivated guests become repeat orderers again.
Pricing and guarantee
The full install is $997. The lite build, which ships family-pack broadcast, slice club, and delivery win-back only, is $997. Both come with a 30-day money-back guarantee. If we have not installed, branded, and gone live with your snapshot inside 30 days, you get the engagement refunded in full.
If you are ready to stop watching your competitor’s text blast beat you to the Sunday-night decision, book a fit call at /appointment or start your install at /checkout. Your first game-day broadcast can be out the door before this weekend’s schedule.